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Mississippi Farmers Market Manager Workshop 2021 - Capacity Building for Farmers Markets: Planning for Success

Dates & Locations

Genuine MS Logo

For more information, please contact Purvie Green at Mississippi Department of Agriculture and Commerce at (601) 359-1168.

Tentative Agenda

Day 1

Time Description
9:00 a.m. Introductions and Workshop Preview
9:15 a.m. Introduce yourself, the market and tell the others one thing about your market.
9:30 a.m. What Is Your Purpose (Matching Your Mission to Your Market Management and Messaging) (Discussion)
Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition
  BREAK
10:00 a.m. Vendor Recruitment/Management (Identifying and Managing Anchor Vendors vs Creating Product Development)
Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition
10:25 a.m. Shopper Engagement: “who is not at your market?” How do we reach them? (Audience Exercise)
Darlene Wolnik, Training and Technical Assistance Director, Farmers Market Coalition
  BREAK
11:00 a.m. Networking Session: An opportunity for long time managers and new market managers to exchange.
Transforming Farmers Market Operations due to Covid protocols. What we learned and it’s impact on future operations.
11:45 a.m. Conclusion – Day 1 (MSU Extension Announcements and Preview Day 2)

Day 2

9:00 a.m. Introductions and Housekeeping
9:15 a.m.

Producers Panel - What farmers market vendors like about Farmers Markets, and what they wish farmers market managers knew.
Jaclyn Rogers – Honestly Beef; Hattiesburg, Collins and Brandon Farmers Market
Ben Burkett – Indian Springs Cooperative; Hattiesburg, and Crescent City Farmers Markets
Gerri Ellis – Ellis Farms LLC, Jackson Farmers Market
Quinoa Soedsauer - Samsora Gardens, Oxford Farmers Market

10:15 a.m. Community Engagement, the Oxford Community Market’s efforts to build a stronger customer base.
Betsy Chapman, Manager, Oxford Community Farmers Market
  BREAK
10:45 a.m. Market Day Planning (risk issues, layout considerations and tips on managing risk)
Ben Feldman, Executive Director, Farmers Market Coalition
11:15 a.m. “Is that allowed to be sold at the Farmers Markets?”
Serena Johnson; Director, Food Protection Division, Mississippi State Department of Health
11:30 a.m. Cottage Foods — What is taxable, what is exempt?
Charles Walley, Deputy Office Director, Mississippi Department of Revenue
11:45 a.m.

Retail Training & Support Opportunity for Farmers Markets
Vicki Burton & Robin Stricklin, Goodwill Industries of Mississippi

Food Safety and signage rules for farmers
Davis Edwards, Outreach Coordinator, MDAC Produce Safety Division

Certified Farmers Market Program
Donna West, MDAC Marketing Division

Overview of FMNP/EBT and other related programs
Purvie Green, MDAC FMNP Coordinator

  CONCLUSION
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